Supporting Sport and the 2014 Winter Olympics

Sberbank’s sport sponsorship is driven by a desire to support the development of Russian sport and to improve its prestige internationally, as well as to promote a healthy lifestyle for Russian citizens. One of our key sport projects is sponsorship of the XXII Olympic Winter Games, which will be held in 2014 in the Russian city of Sochi.

In April 2009, the Bank signed a cooperation agreement with the Sochi 2014 Organising Committee, bestowing the status of General Olympic Partner on Sberbank in the Banks category

The Olympics Games are probably the world’s most significant international sporting event and competition for the privilege to host them is fierce. Russia has only hosted the Olympics once, when the Summer Olympics were held in Moscow in 1980. But that all changed when the decision was taken to again return the Olympics to Russia at the 119th session of the International Olympic Committee in 2007, when the city of Sochi was selected to host the XXII Olympic Winter Games and the XI Paralympics Winter Games in 2014.

In April 2009, the Bank signed a cooperation agreement with the Sochi 2014 Organising Committee, bestowing the status of General Olympic Partner on Sberbank in the Banks category.

Since then the Bank has actively contributed to preparations for the Olympics, working to modernise its branch network, training staff and developing new products and services.

To bring the Olympics close to each and every Russian citizen, Sberbank launched a number of products in collaboration with existing and potential customers. One such example is the launch of two special Visa cards. The first, launched in 2010, was based on a design chosen through a national creative competition. The second, issued in 2011, uses unique 3D ProMotion technology to create a 3D image effect and features the Polar Bear, one of the Sochi Olympic mascots.

An important instrument in promoting Olympic values in Russia and all over the world is the Sochi 2014 coin programme. Sberbank is the only distributor of precious-metal commemorative coins in this series. Moreover, the Bank is the main shareholder in Sportloto, the official state lottery operator. Sportloto is running various lottery programmes in support of the Sochi Olympics (Cheery Starts, Sports Festival, Sports Season, Sports without Borders, Russian Games, Forward to Victory, and Faster, Higher, Stronger!). The lotteries help collect significant funding to finance Olympic projects.

Sberbank is investing in the Olympics. We are financing the construction of several elements of infrastructure for the Olympics, including a ski jump facility and media village. An important goal of preparations for the Olympics is the creation of a lasting legacy that will continue to benefit the community long after the Games are gone. One of our projects that fits this bill is Gorky Gorod, a year-round resort being built using Sberbank financing. During the Games, the resort will host the media centre for the Mountain Cluster, which will play host to sports such as alpine and cross-country skiing, biathlon, bobsleigh, freestyle and ski jumping, amongst others. After the Games, it will be converted into an Olympic Hall of Fame as part of Gorky Gorod, a resort unparalleled in Russia in terms of the scale and quality of its sport and recreational infrastructure. Gorky Gorod will remain as a lasting legacy of the Olympics, welcoming thousands of tourists and athletes from Russia and other countries.

Sberbank is investing in the Olympics. We are financing the construction of several elements of infrastructure for the Olympics, including a ski jump facility and media village

Sberbank also partners with the Red Rocks Music Festival, which is held at the site of the future Gorky Gorod resort. Following the success of the first festival in 2011, the event was included in the programme of the Sochi 2014 Cultural Olympics. We are certain it will become one of the most significant cultural projects around the Olympics in Russia. Supporting the Red Rocks project is important in terms of engaging with young people, one of our strategic target audiences. Moreover, this cultural event helps attract additional attention from the Russian and international public to Sochi as an Olympic capital and the projects being implemented there.

Universiade Flag Relay

Sberbank is a General Partner of the International University Sports Federation (FISU) flag relay as part of the XXVII Summer Universiade to be held in Kazan in 2013.

Our partnership is aimed at supporting sport and promoting a healthy lifestyle and intends to draw the public’s attention to this significant international student tournament. The FISU flag relay began on Kazan’s City Day, 30 August 2011, on the city’s Market Square. Representatives from six of Sberbank’s regional banks took part in the relay, which passed through 11 of Russia’s university cities.

At the end of the relay, the FISU flag — the symbol of the World Student Games — was given pride of place in Sberbank’s central office in Kazan, where it will remain until the official opening of the 2013 Universiade. In 2011, in addition to supporting various Olympic projects, Sberbank sponsored the 6th International Battle of Champions Martial Arts Tournament, the SKA St. Petersburg Ice Hockey Club, the Leonid Tyagachev Alpine Skiing Club and the Russian Canoe Racing Federation, as well as promoting the development of badminton in Russia.

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