Partnering with the Gift of Life Foundation

Our partnership with Gift of Life, a charity foundation that helps children with cancer and other serious illnesses, has a special place among the Bank’s charitable initiatives. The Bank offers customers special Gift of Life products — a co-branded card and the Gift of Life deposit — that allow both customers and the Bank to make donations to the Foundation.

In 2011, the Bank continued its partnership with the Gift of Life Foundation. As of 31 December 2011, 729,700 charity deposits have been opened, while the number of Gift of Life Visa cards issued reached 219,700. This helped the Foundation obtain RUB 229 million from the Bank and its customers over the year.

As part of its support for the Foundation, the Bank acquired state-of-the-art ОR1™ NEO operation room equipment for the newly created Federal Research and Clinical Centre for Children’s Haematology, Oncology and Immunology. This equipment means extremely complex surgeries can be carried out at the centre. The Bank sponsored a festive show for the centre’s medical personnel and future patients to celebrate its inauguration. Moreover, Sberbank employees participated in a blood donation campaign in 2011 for the centre to offset the decrease in the number of donors during the summer.


My Annual Report

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