Interview Donskih

Andrey DonskihMember and Deputy
Chairman of Management Board
>> Social responsibility is a multifaceted concept, which includes, amongst other aspects, supporting economic development by extending loans to regional governments, financing federal and regional targeted programmes and providing funding to different economic sectors and customer segments

Social responsibility undoubtedly also involves servicing retail customers and providing them with access to an extensive range of modern financial products and services. We see the implementation of programmes facilitating socio-economic development in the country as a cornerstone of the Bank’s mission.

2011 was a special year for us. We succeeded in implementing a broad range of projects important both to the Bank and to the economy at large. The Bank paid special attention to standardising approaches and activities across all areas of our operations. We developed a Corporate Business Development Plan and Programme for each region of the Russian Federation. Today Sberbank offers a standardised and comprehensible set of corporate banking services across the entire country. We have more than 3,500 offices providing services to corporate customers, which is equivalent to around one third of our network in urban areas.

We launched a remote banking system, which has become very popular among our corporate customers. In fact, interest in the system was triple what we had expected.

At present the Bank is working to produce a Nationwide Integrated Regional Development Plan. We have developed a new software product that will serve as a “one-stop-shop” to help track progress in the implementation of federal targeted programmes in areas such as the housing and utility sector, agriculture and the development of utility and road infrastructure. The Bank has signed agreements with a number of regional governments as part of this drive to promote regional development. I would like to highlight our partnership with the Republic of Udmurtia, which involves a broad scope of projects and programmes ranging from the development of infrastructure through to financing individual industrial enterprises and creating industrial clusters. We also signed an agreement with the Belgorod Region, a long-time partner of Sberbank. We maintain close contacts with the administration of the North Caucasian Federal District, as well as the governments of all republics in the North Caucasus and Stavropol Territory. Our objective is to create an integrated programme spanning the entire country. For this purpose the Bank has created a special division to work with government projects and programmes.

We launched a remote banking system, which has become very popular among our corporate customers. In fact, interest in the system was triple what we had expected

Supporting the development of small business is one of the Bank’s top priorities. In 2011, we developed a Small Business Services Concept, which helped us bring a number of innovative products and offerings to the market for small businesses. The Concept comprises three main components, which we at Sberbank call, probably somewhat ambitiously, Evolution, Revolution and Transformation.

As part of the Evolution component, we offer our customers a set of specialised products, which help small businesses better understand Sberbank’s offerings and identify the product best suited to their current needs.

The Revolution component includes two types of banking products intended to improve the availability of loan financing for micro businesses, a customer sector that previously went unnoticed by the banking industry. One of the products, the Loan Factory, provides access to loans of up to RUB 3 million without guarantors or collateral with a turnaround time of no more than two days. In 2011, we reached our planned capacity, which allows us to extend one loan per minute across the entire country. We issued 48,000 loans to small business customers worth a total of RUB 32.3 billion. The Loan Factory has made loan financing truly accessible to micro businesses, and we are going to further expand this segment of our business. There is very high demand for loan financing among small and micro businesses, and we have the capacity to increase financing available to this customer segment many times over.

The second product that forms a part of the Revolution segment is the Business Start loan, intended to support small businesses being set up from scratch. We offer our customers around 100 ready-packaged business projects that include both franchise opportunities and projects developed jointly with our medium- and large-sized business customers. We are currently exploring opportunities in collaboration with the Ministry of Defence to create a special loan programme for start-ups launched by retired military personnel.

There is very high demand for loan financing among small and micro businesses, and we have the capacity to increase financing available to this customer segment many times over

Today the Bank is not only a financial institution but also a service organisation providing a platform for a range of specialised non-financial services. In 2011, as part of another element of our small business services — Transformation — we launched some 50 business development centres in a number of Russian regions. We offer additional services to help our customers register companies, maintain accounting records, prepare tax reports, work with the Pension Fund of the Russian Federation and receive training at Sberbank’s business schools. Eventually all these projects will be integrated within a single social network. We expect to complete the first phase of the programme in autumn 2012. The programme will help us create a radically new service platform supporting the creation of at least 25,000 new small businesses per year across the country.

The competitiveness and success of small businesses across the country depends on their mobility, which is particularly important in small towns and rural areas. Jointly with Opora Russia, a small- and mediumsized business association, we developed a concept to finance “businesses on wheels”. These companies can be any kind of business that can be attached to a vehicle as a trailer to roam the boundless expanses of Russia, such as small bakeries, dental practices, counselling centres or shoe repair shops. We sponsor the Best Mobile Business awards, held annually at the Sochi International Investment Forum. Sberbank plans to further develop this business area jointly with Opora Russia, which plays an essential role providing us with vital information on what small Russian businesses really need.

We offer additional services to help our customers register companies, maintain accounting records, prepare tax reports, work with the Pension Fund of the Russian Federation and receive training at Sberbank’s business schools

Social responsibility is one of the key factors that sets the direction for the Bank’s business strategy. To Sberbank, our business strategy and social strategy are inseparable. By actively implementing social programmes, we boost the loyalty of existing customers, thereby shaping society’s attitude towards the Bank. This in turn helps build our future. For us this is of the upmost importance — a cloudless, bright and interesting future.

    History

My Annual Report

Your page has been added successfully