Corporate deposit operations

The focus in 2011 was on generating customer loyalty by improving service quality.

The number of corporate deposits held by the Bank rose to 1.84 million over the year

A substantial liquidity buffer maintained for the most part of the year allowed the Bank to adopt a more conservative approach to pricing in contrast to its competitors. Consequently, Sberbank’s market share in the corporate deposit segment declined from 15.9% to 14.5%.

The number of corporate deposits held by the Bank rose from 1.79 million to 1.84 million over the year. The average daily balance in corporate deposits totalled RUB 1,871 billion, up 5.7% on the previous year. Corporate customers kept 62% and 38% of their deposits in current and savings accounts respectively. In 2011 the Bank introduced fixed public deposit rates for funds invested by corporate clients in fixed term instruments. Corporate customers can enter into a deposit agreement, including deposits with a fixed minimum balance, on the Bank’s website.

The Bank offers its corporate deposit products in all regions of Russia. Our market share varies by region depending on economic factors. As of 31 December 2011, Sberbank accounted for 10.6% of the Moscow market and 57.3% of the market in the area served by Baikalsky Bank*, which represented minimum and maximum market shares respectively in the corporate deposit segment among Sberbank’s regional banks. As of 31 December 2010, the smallest and largest market shares were recorded in the area served by Severo-Zapadny Bank (11.0%) and in the area served by Baikalsky Bank (44.5%) respectively.

* Baikalsky Bank operates in the Zabaikalsky Territory, Irkutsk Region and the Republic of Buryatia.

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